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Warner Bros. Is First To Offer Movie Downloads!

Warner Home Video will include two downloadable digital files on its Dec. 11 DVD release of Harry Potter and the Order of the Phoenix.

The latest Potter installment will allow DVD buyers to download the film to a PC or a portable device, making Warner the first studio to so marry physical media and downloads.

Jim Wuthrich, Warner senior VP of digital distribution, unveiled the development at Tuesday’s DVD Forum conference here, as he discussed the studio’s plans to meet what it sees as a growing consumer demand for digital content.

“You can buy the DVD and have the option of the digital copy” said Wuthrich. “This future-proofs the format for consumers.”

Following his presentation, Wuthrich said another studio also is preparing to soon launch digital copies of a film tied to its DVD release.

[via: comnetslah.com]

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